September Marketing Plan
(Short-term Plan)
We've developed a comprehensive strategy to normalize mental health struggles, build trust with your audience, and drive assessment call bookings.
Organic and Paid Content
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The 3 Tracks: Our Service Offerings
Live My Self (Self Track)
Self-awareness, identity, compassion
Promise: Finally feeling like yourself again.
Brain-Body Basics (Body Track)
Nervous system regulation, resilience, recovery
Promise: When your body finally feels safe.
Everyday Connections (Relational Track)
Boundaries, intimacy, healthy bonds
Promise: Love without losing yourself.

Call-To-Action for All Tracks: Choose your track → Book a call today (₱1,500 assessment).
Each track addresses a specific dimension of mental wellness, allowing clients to choose their most pressing need while providing clear, tangible outcomes. This structured approach makes therapy less intimidating and more goal-oriented.
Core Messaging Framework
1
Main Hook
"Your mind deserves better than just getting by."
2
Value Proposition
Real help for real life
Because mental wellness isn't about being perfect, it's about being whole.
3
Key Messages
  • From surviving → actually living
  • You're not broken → you just need the right guidance
  • Mental wellness that fits your life
This messaging framework will form the foundation of all communications. It strikes a balance between acknowledging struggles and offering genuine hope—perfect for engaging your target demographic who are tired of superficial wellness advice.
Emotional Communication Hooks
Universal Hooks
  • "Tired of feeling tired?"
  • "What if therapy actually made sense?"
  • "Your stress is real. So is the solution."
  • "Stop googling symptoms. Start getting answers."
Localized Taglish Hooks
  • "Hindi ka OA (you're not overreacting)."
  • "Para sa mga pagod na maging 'okay lang.'" (For those tired of just being 'okay')
  • "Hindi weakness ang therapy." (Therapy is not a weakness)
These emotion-driven hooks will be rotated across all platforms to create multiple entry points for different audience segments. The Taglish versions specifically address cultural barriers to seeking mental health support.
September Execution Plan
1
Organic Content (Trust-Building)
  • 3x static posts weekly (validation + hope + tools)
  • 2x reels weekly (hooks + quick wins + real stories)
  • Content mix: 40% educational, 30% emotional, 30% actionable
2
Paid Ads (Conversion Engine)
  • Empathy-first: "Pagod ka na ba maging okay lang?"
  • Direct caring: "Your mind is not the enemy."
  • Solution-focused: "What if fixing your life started with your brain?"
3
Messenger Automation
Warm welcome → information → book call → confirm slot
Key message: Book a no-pressure consultation
Our three-pronged approach ensures consistent messaging across all touchpoints while guiding prospects toward the assessment call.
Call-To-Action & Assessment Offer
👉 "Book a call. Talk to us today."
Assessment Call Details
Strategic Value
  • Small paid entry filters for serious leads
  • Builds trust through professional interaction
  • Creates clear expectations for the client journey
  • Allows for personalized recommendations
The paid assessment call is crucial to qualifying leads while providing immediate value. It positions your service as professional while creating a low-risk entry point to experience your approach.
Implementation Checklist
Assessment & Pricing
  • Confirm ₱1,500 standard price
  • Consider ₱999 promotional price for September launch
  • Set up payment processing system
Booking & Content System
  • Select booking tool (Calendly recommended)
  • Assign team member for confirmation/reminders
  • Prepare Week 1 posts (validation, Filipino-localized)
  • Create reels backlog (stress decoding, small wins, team intro)
Budget & Team Roles
  • Confirm ₱30k-₱50k test budget
  • Split testing: empathy-first vs. solution ads
  • Assign messenger reply responsibilities
  • Determine assessment call staffing (psychologists vs. trained intake)
We recommend implementing these items this week to ensure a smooth September launch. Our team is ready to assist with setup and optimization as we roll out the campaign.
Key Takeaways & Next Steps
Expected Outcomes
  • Increased brand awareness and trust
  • Steady flow of qualified assessment bookings
  • Clear positioning in the mental wellness market
  • Scalable foundation for future marketing efforts
Immediate Actions
  • Finalize assessment pricing structure
  • Set up booking and automation systems
  • Approve Week 1 content calendar
  • Launch first paid ad test (budget approval needed)
Upon your approval, we can begin implementation immediately. We recommend weekly progress reviews to optimize performance based on real-time data and feedback. Our team is fully prepared to execute this plan and drive meaningful results for your mental wellness practice.